It takes about one week to get the campaign established, verified, and running. Once the ads start running, you may start getting inquiries in the first several days - although the work I focus on during the first 4 - 6 weeks is geared toward improving the quality of the inquiries. Your ads might appear hundres of times before someone clicks through to your website. You might get many people clicking through before you get an actual inquiry. not every inquiry will do business with you. Generally speaking, a 1% click through rate is considered good.
With an Adwords Express campaign, you'll pay me $150 to get it established. Your minimum click budget to Google is dependant on your business category. I have generall seen these start off in the $200 - $300 per month range.
With a full blown Adwords campaign, my price to establish a single ad group starts at $700 and includes the first months maintenance. The monthly maintenance and monitoring start in the 12 - 15% range of your click budget with a $100 per month minimum. I've seen click budgets as low as $60 permonth all the way up to $50,000 per month. It depends on your keywords, geographical region and most importantly your businesses advertisng budget.
An initial conversation with me will help clarify your needs and determine if this is a good approach for you. I'll need to know what keywords you believe prospects would use when discussing the products or services that we'll advertise for. This, coupled with the geographical region(s) that we'll advertise in will help determine what your anticipated click budget with Google will be. I'll then send you a Pay Per Click Questionnaire to complete. The first two pages discuss your company, the send two pages can be duplicated and filled out for each product or service that we're advertising. I don' need every questions answered and some might not apply to you, but the more information I have, the better.
I generally start with Google as that's where most of my customers prospects are. But, Facebook, BING, Twitter, LinkedIn, youTube and others all have paid advertising available. I'll help guide you in the right direction.
If you need immediate business results or an on-going push - paid advertising is the fastest way to get you on page one of Google overnight. Your ad will appear in rotation with others off and on during the day as people search for solutions that you offer. Clicking on the ad will deliver them directly to your website. Your ad budget can be increased, decreased, or paused at any time. I do ask for a 6 month commitment on the front-end, but there is no contractual obligation past the second month.
Affordable Web Technology
It takes time to locate the internet traffic that we want to expose your business to. At the same time, there is an effort involved to weed out the traffic that won't convert into a useable business goal. If at any point during the first 6 months, I determine that this is just not working - I'm going to call and tell you that.